.
I picked up a couple of Subway sandwiches the other day. The napkins touted Subway's nutritious, low-fat fare--the franchise chain has been marketing itself as the healthy fast food choice for a few years now. At the top corner of the napkin is a graphic that says, "6 grams of fat or less*"
Below this napkin graphic is a list of a few Subway sandwiches with corresponding calories, fat(g), and saturated fat(g). For examples, the Veggie Delite has 230 calories, 3 grams of fat, and 1 gram of saturated fat; the Turkey Breast has 280 calories, 4.5 grams of fat, and 1.5 grams of saturated fat; and the Roast Beef has 290 calories, 5 grams of fat, and 2 grams of saturated fat.
On the napkin, below a red "Versus," is nutritional information for a McDonald's Big Mac and a Burger King Whopper. A Big Mac has 560 calories, 30 grams of fat, and 10 grams of saturated fat, and a Whopper has 670 calories, 39 grams of fat, and 11 grams of saturated fat.
Subway is hoping that you see "670 calories" and all those grams of fat next to its own listing of 280 calories and not too much fat and say, "Holy crap! I better eat at Subway instead of Burger King or McDonald's." Subway is also hoping that you neglect to factor in at least two important pieces of information.
The first thing is that the Subway nutritional information on the napkin is based on the 6-inch sandwich, not the foot-long. Now, I imagine that if you are the sort of person who would even consider eating an entire Whopper, you aren't going to be satisfied by a 6-inch sandwich that only has 280 calories. That isn't a meal. It's an appetizer. It obviously doesn't make sense to compare a 560-calorie meal (Big Mac) with a 280-calorie meal (6-inch Subway Turkey Breast). We might as well compare total alcohol content in a bottle of vodka and a shot of wine. When we compare the 6-inch Turkey Breast sandwich to a popular item with a comparable number of calories, Subway still comes out looking healthier--a regular McDonald's hamburger has 260 calories, 9 grams of fat, and 3.5 grams of saturated fat. A more honest napkin would be comparing these two items, which makes Subway's Turkey Breast look good fat-wise (it has half the fat of the burger), but which doesn't distort Subway's health advantage by comparing unlike items in terms of calories.
The second thing is the asterisk. The calorie and fat content for the Subway sandwich does not include condiments or cheese. The napkin says that 2 cheese triangles (the portion you would get on a 6-inch sandwich) is 40 calories, 3.5 grams of fat, and 2 grams of saturated fat. Mustard adds only 5 calories with no fat. The napkin has wisely chosen not to list mayonnaise.
Let's make the comparison more accurate, doing the math Subway hopes we won't do. A foot-long turkey with cheese is 640 calories, 16 grams of fat, and 7 grams of saturated fat. This is not including mayonnaise. Compare this to the Big Mac's 560/30/10 or the Whopper's 670/39/11, and Subway's Turkey Breast sandwich still comes out as the lower fat choice by far, but not by quite the exceptional margin it at first appeared.
Let's be more fair, and not compare the most fattening meal at Burger King (the Whopper) with a Subway Turkey Breast sandwich. Instead, let's look at Subway's BMT sandwich, which conveniently is not mentioned on the napkin (since it does not have 6 grams or less of fat). The 6-inch BMT has 450 calories, 21 grams of fat, and 8 grams of saturated fat. That's not including cheese. The Meatball Marinara has 560 calories, 24 grams of fat, and 11 grams of saturated fat. Add cheese and make either of these sandwiches foot-longs, and a Whopper or a Big Mac is looking pretty healthy by comparison. The foot-long BMT with cheese is 980 calories, 49 grams of fat, and 20 grams of saturated fat. The totals for the Meatball Marinara foot-long might crash my computer.
It would be dishonest to compare these Subway behemoths to the less fattening McDonald's offerings, like grilled chicken, but that is exactly what Subway does on its napkin by comparing half a turkey sandwich to a Whopper and a Big Mac.
The least fattening sandwich as a proportion of calories on the McDonald's menu is the Premium Grilled Chicken sandwich, which has 420 calories, 9 grams of fat, and 2 grams of saturated fat. As a ratio, that's not far off from the Subway Turkey Breast's (without cheese) totals of either (6-inch) 280/4.5/1.5 or (foot-long) 560/9/3, though the Turkey Breast still has less fat per calorie. Add cheese and mayonnaise, and this might not be true.
When I was in college and could eat anything I wanted without gaining weight, I would sometimes have a Subway foot-long BMT with cheese and mayo as well as chips and a Coke. I didn't eat McDonald's as often, but when I did, I'd have a Big Mac, fries, and a Coke (sometimes a 6-piece chicken nuggets on top of it all). Same at Burger King, substituting a Whopper with cheese for the Big Mac. I think that's pretty close to what a lot of people order at these places (maybe without the nuggets thrown in). In any case, if you are going to eat any of these, you'll be taking in plenty of calories and fat. And if you eat a small turkey sandwich with nothing on it, or a grilled chicken sandwich, you won't be taking in plenty of calories and fat. But the first category--BMT, Big Mac, or Whopper--should not be compared to the second category--turkey sandwich, grilled chicken sandwich--as a way of proving that one restaurant is good for you and the other one is not.
Maybe Subway has more low-fat options than Burger King or McDonald's does (it seems to, though I haven't included salads or devoted my life to comparing menus), and maybe people who choose Subway tend to make healthier choices (perhaps because people go to the burger places specifically to get a Whopper or Big Mac, and people who are interested in more low-fat options choose Subway for that reason). I don't have any objections to Subway pushing the low-fat angle in its marketing. But fair is fair, and consumers should not be taken in by misleading comparisons.
Of course, it isn't anyone's damn business what we choose to eat. Subway has jumped on the obesity-obsessed bandwagon, and if customers looking for weight-loss options find some there, good for them. But since we know that some people would like to limit our choices either by suing fast food companies or passing laws outright, and are targeting the same companies Subway targets on its napkins, let's be sure to direct a bit of our skepticism and critical thought towards healthier-than-thou marketing campaigns that seek to portray their competition as purveyors of nutritional evil in the form of two all-beef-patties-special-sauce-lettuce-cheese-pickles-onions-on-a-sesame-seed-bun.
Sources: Subway napkin,
subway.com,
mcdonalds.com